Privacy Policy

 

Privacy Policy for ElfinExpress.com

Elfin Express acknowledges the importance of preserving the privacy of all users who visit our website. We cherish your privacy and appreciate the trust you place in us. Our commitment is to be transparent about the data we collect, how it is utilized, and with whom it is shared.

This Privacy Policy applies whenever you use or visit our website, mobile, or tablet applications, or any other online services (collectively referred to as the “Services”) that are linked or referenced within this document. It does not govern or apply to information collected or used by ElfinExpress or any of its group companies through any other means.

By accessing or utilizing our website, you consent to this Privacy Policy. It is strongly recommended that you read this document to understand our approach regarding your personal data.

ElfinExpress is authorized to operate and manage the websites of Elfin Media Ltd. and its subsidiaries. This includes managing multiple domains associated with our services.

We reserve the right to modify this privacy statement at any time, as required.

Information We Collect

ElfinExpress collects information from users through various means:

  • Directly from you when you register for our services.
  • Automatically through your use of our websites and mobile applications.
  • From third parties who provide information relevant to our services.

User Registration
To access certain features, you may need to provide personal information, such as your name, age, gender, contact number, email address, and demographic details (including location, IP address, etc.). Users can sign up on any of our sites, and we provide a Single Sign-On feature, allowing the same login credentials across different platforms. You may also link your account through third-party services like Facebook or Google.

Automatic Information Collection
We may collect basic information about your internet connection, including your IP address, each time you visit our site. Your IP address does not personally identify you. We also gather and might store details about your browser type, device type, browser language, IP address, mobile carrier, unique device identifiers, location, and the URLs of the pages you accessed. We may also gather details about your interactions with our website, even without an account.

How We Collect Information

We may collect information from various sources including:

  • Direct User Input: Registration and interactions on the website.
  • Browsing Activity: Usage of our sites/apps and responses to our communications.
  • Social Media Links: Authorizing third-party platforms to share specific information upon linking accounts.
  • Tracking Tools: Utilizing cookies and web beacons for improving user experience.

Device and Location Information

We may collect non-personal data regarding your computer, mobile device, or other devices used to access our services, including IP addresses and geo-location information. Our mobile applications or websites may capture your current location if GPS features are enabled.

Cookie Policy, Pixels, and Tracking

Cookies are small text files stored on your device when you visit a site, allowing us to remember certain user details such as preferences or login information.

ElfinExpress employs cookies to:

  • Enhance website functionality.
  • Save time by remembering your information and settings.
  • Analyze user interaction for improvement.

You can choose to accept or decline cookies through your browser settings. Note that declining cookies may impede your website experience, affecting access to certain services and features.

How We Use Your Information

  • Service Provision: Manage the services you request, such as processing subscriptions and sending newsletters. This includes customizing content and recommendations according to your interests.
  • Communication: Occasionally contact you with offers and updates about services and relevant news. You can opt out of receiving promotional emails as provided in the communication.
  • Advertising Customization: Use your information to deliver targeted ads and promotions that align with your interests.
  • User Analysis: Conduct research on user demographics and behavior to better serve our audience and enhance products and services.
  • Legal Compliance: Utilize your information as necessary to protect the rights of the services and comply with applicable laws.

How We Share Your Information

We may share your information under specific circumstances:

  • Social Media Services: If you log in through a social media platform, your shared details will follow that platform’s privacy policy.
  • Business Partners: We may share information with partners delivering services as requested.
  • Service Providers: Vendors providing services, including hosting and advertising, may receive necessary information to facilitate transactions.
  • Legal Requirements: We may share personal information for legal compliance or to protect rights and safety.
  • Corporate Transactions: In cases of mergers or acquisitions, your information may be transferred as needed.

Access to Personal Information

You may access or update your personal information by logging into our website. For account closure, we will remove your personal information within a reasonable time, as required by law.

Opting Out

If we possess your contact information, we may send you updates on products and services. If you prefer not to receive such communications, please click the unsubscribe link in any email or request by contacting us.

Reach Out to Us

For questions or complaints regarding our services or website content, please contact us

Privacy Policy for EEA/UK

This section applies to users in the European Economic Area (EEA) and the United Kingdom (UK) and complies with the General Data Protection Regulation (GDPR).

Data We Collect
We collect and process personal data when you interact with our website. Personal data can include but is not limited to:

  • Contact details (name, address, email, phone number)
  • Date of birth and nationality
  • Payment information
  • User behaviors and preferences

Purpose of Processing Data

Your data is used for specific purposes:

  1. Providing Services: Processing your subscriptions and sending newsletters.
  2. Communication: Keeping you informed about services and offers.
  3. Advertising: Customizing ads based on your preferences.
  4. User Analysis: Understanding user behavior for improved services.
  5. Legal Compliance: Ensuring legal rights are protected.

Purpose of Use

Legal Basis

To provide and manage the Services you request: This includes, for example, processing your subscription, sending you electronic newsletters, or enabling you to participate in the features provided by the Services. It also includes providing personalized content and recommendations to you, including by email. Through such features, we are able to bring you information and content tailored to your individual interests and needs.

Your consent

To reach you: We may periodically contact you with offers and information about the Services and our affiliates, including in connection with your accounts, online surveys, legal notices, news stories, new features that you are entitled to access, and other important information. You may opt out of receiving commercial email messages from us by following the instructions contained in those email messages.

Your consent and/ or our legitimate interest

To customise advertising: We may use your information to facilitate the delivery of targeted ads, promotions, and offers to you, on behalf of ourselves and advertisers, on and off the Services and to Evaluate the effectiveness of the advertising messages we send and adapt them to our clients and prospects

Your consent and/ or our legitimate interest

To understand our readers and users: The Services conduct research on our users’ demographics, interests and behaviour based on the information we collect. We do this to better understand and serve our users, and to improve our products and services.

Our legitimate interest

To Protect the Rights of the Services and others: We may use your personal information as we believe is necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or property of the Services, its employees or agents, or other users and to comply with applicable law.

Vital interest of you and other natural persons and/ or our legitimate interest

To Handle and correct any incidents or errors of the Site.

Our legitimate interest

For internal audits on data analysis and audience statistics

Our legitimate interest

RIGHT TO OBJECT

You have the right to object to our processing of your Information which is used to send you promotions, special offers, marketing messages, including where we build profiles for such purposes. 

You may also object to the processing of your Information [including where the processing is profiling] on the basis of our legitimate interest and your objection to such processing.

FAILURE TO PROVIDE INFORMATION

If you fail to provide certain information when requested, we may not be able to perform the contract we have entered into with you, or we may be prevented from providing certain functions or service which require a particular type of non-essential cookies to function. You hereby accept and agree that we shall not be held liable in any manner whatsoever if we are unable to perform our services or if there is a deficiency in our services to you due to your failure to provide such information.

DATA RETENTION

We will only retain your Information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, auditing or reporting requirements. To determine the appropriate retention period for your Information, we consider the amount, nature, and sensitivity of the Information, the potential risk of harm from unauthorised use or disclosure of your Information, the purposes for which we process your Information and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your Information so that it can no longer be associated with you, in which case we may use such Information without a further statement to you.

DATA SHARING

We may share or disclose your data to the following recipients-

  1. Logging in Through Social Media Services: If you log into the Services with a social media service or if you connect a social media account with the Services, we may share your information with that social media service. The social media services’ use of the shared information will be governed by the social media services’ privacy policy and your social media account settings. If you do not want your information shared in this way, do not connect your social media service account with your Services.
  2. Business Partners: We may also share your information with business partners to provide you with services that you request.
  3. Service Providers: We may share information with vendors providing contractual services to us, such as hosting vendors, advertising service providers, and list managers. We also may share your information, including your payment information, as appropriate to process your payments for the Services or complete a transaction.
  4. Other Parties When Required by Law or As Necessary to Protect Our Users and Services: We may share your personal information as we believe is necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or property of the Services, our employees or agents or users or to comply with applicable law or legal process, including responding to requests from public and government authorities.
  5. Affiliates: We may share information within our family of affiliated companies and business associates.
  6. Third Parties that Provide Content, Advertising, or Functionality: When you use our Services, third parties may collect or receive certain information about you and/or your use of the Services (e.g., hashed data, click stream information, browser type, time and date, information about your interactions with advertisements and other content), including through the use of cookies, beacons, mobile ad identifiers, and similar technologies, in order to provide content, advertising, or functionality or to measure and analyse ad performance, on our Services or other websites or platforms. This information may be combined with information collected across different websites, online services, and other linked or associated devices. These third parties may use your information to improve their own services and consistent with their own privacy policies.
  7. Other Parties in Connection with a Corporate Transaction: We reserve the right to transfer any information we have about you in the event that we sell or transfer all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition, or in connection with a bankruptcy reorganization.
  8. Otherwise with Your Consent or At Your Direction:  In addition to the sharing described in this Privacy Policy, we may share information about you with third parties whenever you consent to or direct such sharing.
  9. We also may share other information with third parties in a manner that does not identify particular users, including, for example, aggregated data about how users are using our Services.
  10. Links to Third-Party Sites: Our Services may link to third-party websites and services that are outside our control. We are not responsible for the security or privacy of any information collected by other websites or other services. You should exercise caution and review the privacy statements applicable to the third-party websites and services you use.

INTERNATIONAL DATA TRANSFERS

There will be occasions where the data we collect is required to be transferred to countries which do not have an adequacy decision by the European Commission. This means that the country to which we transfer your information does not provide adequate level of protection. To ensure that your information is adequately protected, we reply on measures to ensure that your information is treated in a manner which is consistent with the applicable law.

Your Rights and How to Exercise Them

You have rights regarding your personal data, including:

  • Requesting copies or rectifications of your data.
  • Objecting to data processing for marketing purposes.
  • Data portability requests to transmit your data to another controller.

To exercise these rights, please contact us using the information provided above.

Cookie Policy

This Cookie Policy outlines our use of cookies on ElfinExpress.com. Cookies are small text files sent to your computer or mobile device, storing information about your preferences and usage.

  • Essential Cookies: Necessary for website functionality.
  • Performance Cookies: Help us understand site performance.
  • Personalization Cookies: Tailor ads based on user interests.

Detailed outlook of cookie policy is as under;

A- Our Cookie Policy

In this cookie policy we explain what cookies are, how we use them and how you can manage them for both our site and other websites you might use.

B- What are Cookies?

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. If you want to know more about cookies, go to https://allaboutcookies.org

Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.

C- How we use cookies?

We use cookies to make our website work, or work more efficiently. We also use cookies to track what you’ve done on the site so we can understand what you like and use or don’t like and don’t use to provide a more enjoyable, customised service and experience, as well as to help us develop and deliver better content, products and services tailored to our customers’ interests and needs.

Our cookies don’t hold personal information such as your name. They simply let us find information once you’re logged in or help link your browsing information to you and your personal information when you choose to register for a service, white paper or newsletter.

To do this we sometimes use persistent cookies. We take looking after your personal information seriously – we’re always monitoring and improving how we protect it.

We’ve put our cookies into the following categories, to make it easier for you to understand why we need them:

Essential (always on)-

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Cookies Name

Cookies objective

Cookies Nature

Cookies type

GA

Analytics

Essential

3rd party

Comscore cookies

Analytics

Essential

3rd party

EEFP cookies / Snowplow

Analytics

Essential

1st Party

DAP

Analytics

Essential

3rd party

GAM

Ad

Essential

3rd party

Akamai

CDN

Essential

3rd party

New relic

Tech Analytics

Essential

3rd party

EE internal cookies

Business Logics

Essential

1st party

Razorpay

Payments

Essential

3rd party

PayU

Payments

Essential

3rd party

 

Performance – 

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies Name

Cookies objective

Cookies Nature

Cookies Type

FB pixel

Retargeting

Performance

3rd party

Other CDN

CDN

Performance

3rd party

Webengage

Analytics

Performance

3rd party

Moengage

Analytics

Performance

3rd party

 

Personalization

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less personalized advertising.

Cookies Name

Cookies objective

Cookies Nature

Cookies Type

Piano

Analytics

Personalized

3rd party

Personalized Ad (GAM/other Ad provides)

Ad

Personalized

3rd party

Direct Ad based cookies (NA)

Ad

Personalized

3rd party

Pubmatic

Ad

Personalized

3rd party

RubiCon

Ad

Personalized

3rd party

APS

Ad

Personalized

3rd party

Index exchange

Ad

Personalized

3rd party

Taboola

Ad

Personalized

3rd party

Disqus

User interaction

Personalized

3rd party

Zoho

Create/Update Customer

Personalized

3rd party

 

D- Controlling your Cookies

If you change your cookie settings in your browser, your experience with us won’t be tracked.

For more information on how to control cookies, please visit https://allaboutcookies.org

What Are Caches and Cookies?

Caches and cookies are like little notes your web browser stores when you visit websites so your browser can remember it the next time you visit those websites again.

Your browser tends to save these files. Even if they are relatively small, they will accumulate over time. It could cause performance and privacy issues on your browser.

Clear Cache and Cookies on Google Chrome

Managing Caches and Cookies

Caches and cookies may affect your browser’s performance over time. Here’s how to clear them in popular browsers:

Google Chrome:

  1. Open Chrome.
  2. Click on the menu (⋮) > More Tools > Clear browsing data.
  3. Select the time range and check Cookies and other site data.
  4. Click Clear Data.

Mozilla Firefox:

  1. Open Firefox.
  2. Click on the menu (☰) > Settings.
  3. Under Privacy & Security, find Cookies and Site Data, then click Clear Data.

Microsoft Edge:

  1. Open Edge.
  2. Click on the menu (…)> Settings.
  3. Under Clear browsing data, click Choose what to clear.
  4. Select Cookies and other site data and click Clear.